Celtic to get more exposure in USA as ESPN buy Scottish Cup rights.

New writer for TJDS, Nathan Dunn, explains in his first article how Celtic will benefit from American audiences this year with ESPN’s new coverage.

Americans will be able to watch this year’s Scottish Cup matches on a new streaming service.

ESPN have announced that they have bought the rights to broadcast the Scottish Cup.

In recent seasons, GolTV covered the Scottish Cup, which made for very poor coverage after broadcasters butchered names and rarely showed the matches live.

On ESPN+, all matches will be live, starting with Cowdenbeath vs Rangers on Friday, January 17, from 2:45 PM ET. Celtic will also be shown the following day as they will face Airdrieonians live from 12:15 PM ET on ESPN+. They will also have Hearts vs LIvingston to cap off their first weekend with these rights from 9:30 PM ET on Sunday.

If you don’t have ESPN+, I would highly suggest getting it. It is just $4.99 a month and it includes Scottish Cup, MLS, USL, Serie A, English Championship, and the UEFA Nations League.

Celtic will look to remain unbeaten under Brendan Rodgers in the Scottish Cup on Saturday.

For the opening weekend, ESPN+ will use the world feed, but they could possibly look to use their own Scottish talent, such as: Mark Donaldson, Steve Nicol, and Craig Burley.

I’m sure Peter Lawwell will be reading this and rubbing his hands with delight at the thought of even more money coming into the Parkhead COFFERS.